While usually the term filter bubble applies to the news we see in our feeds on social media, this can also affect the content pushed out by businesses in both a positive and negative way. Overview If you don't know what the filter bubble is you can read about its history in last week's post. … Continue reading The Filter Bubble: What it means for business (part 2 of 3)
When I started writing about the filter bubble I didn't realise how much I would have to say on the topic, so I decided to turn this into a series of posts. This week I'll be covering the basics of the filter bubble, next week I'll be looking at what this means for businesses, and … Continue reading The Filter Bubble: What is it? (Part 1 of 3)
With more and more organisations and individuals taking to blogging it can be hard to think of original and engaging content. When you're struggling for inspiration it can be easy to look at old posts or other people's posts for content. But is changing a few words and reposting old content right? Here are some … Continue reading Is it OK to Repurpose Content?
What happens to an organisation's reputation when they share fake news stories and how to prevent it.
This month, Twitter CEO Jack Dorsey has made blocking cyberbullying his top priority for the social media platform. It's an understandable stance for the platform to take, with trolling and hate speech acting as barriers to engagement between users and a deterrent for new users. To combat this, Twitter has plans to upgrade its 'Mute' … Continue reading Can Companies #Cyberbully?
One of the most common areas small businesses fall down on is the images they use on their social media. When you don't have the resources to hire a professional photographer for every photo it's easy to jump on Google and pick the first photo you find. But did you know that this is stealing? … Continue reading Do you steal your photos?
This week, I was trying to explain user generated content to one of my friends, when they asked me something that hadn't occurred to me before now, "Isn't that just getting people to do your job for free?" She wasn't entirely wrong. User Generated Content accounts for most of the content seen on social media, … Continue reading User Generated Content or Working for Free?
If you're looking to hire someone into your organisation you want to ensure that you're making the right decision, especially if you're going to spend time and money on training and development. So how do you know that you've chosen the right employee? Are you really hiring someone who can act as a brand ambassador … Continue reading Is it Right to Stalk Job Applicants’ Social Media?
This week I thought I'd take a look at Twitter's newest development in keeping with last week's post (you can read about Instagram's latest feature here). Acknowledging the significant number of customer service interactions occurring on the platform, Twitter has announced a new feature which allows organisations to respond to customer service queries via Direct … Continue reading Twitter’s New Customer Service Tool
Last Week Instagram launched a very important new feature. Working in partnership with the National Suicide Prevention Lifeline and the National Eating Disorder Association, they have released an update to reach out to people that might need help. Now, if you are worried about a fellow instagrammer's mental wellbeing you can flag up their posts … Continue reading A New Instagram Feature Looks Out For Your Mental Health