PR needs to give people their vegetables: social media insight by Katy Moody of Publicity Seekers

This week I've been lucky enough to get some insight from Katy Moody, Account Manager at Publicity Seekers, about her day to day role in the PR agency and the challenges facing businesses when it comes to social media. Katy offers some excellent advice for businesses looking to be heard in the crowded social media marketplace.   …

Dealing with Negativity on Social Media

One of the main barriers businesses face when interacting with their customers on social media is negativity. Whether this is in the form of negative comments, decreasing numbers of followers, unhappy customers or complaints, dealing with negative reactions on social media at some point is inevitable. The important thing to remember is that by having …

BooHoo and Ditch the Label Combat Social Media Fakery

If you Google 'Instagram' you're most likely to be met with a series of news stories around mental health and the negative effect the photo sharing platform has on young people's self esteem. I was going to post some links here, but there are far too many to choose from. Although Instagram is aware of …

The Filter Bubble: What it means for customers (part 3 of 3)

Most of the literature around the filter bubble is concerned with how to break it and the implications it has on the way users find and consume news.  What I fail to see is anything outlining what this actually means for the potential customers of your business, how they find you and what stories they see …

The Filter Bubble: What it means for business (part 2 of 3)

While usually the term filter bubble applies to the news we see in our feeds on social media, this can also affect the content pushed out by businesses in both a positive and negative way. Overview If you don't know what the filter bubble is you can read about its history in last week's post. …

The Filter Bubble: What is it? (Part 1 of 3)

When I started writing about the filter bubble I didn't realise how much I would have to say on the topic, so I decided to turn this into a series of posts. This week I'll be covering the basics of the filter bubble, next week I'll be looking at what this means for businesses, and …

Is it OK to Repurpose Content?

With more and more organisations and individuals taking to blogging it can be hard to think of original and engaging content. When you're struggling for inspiration it can be easy to look at old posts or other people's posts for content. But is changing a few words and reposting old content right? Here are some …

Can Companies #Cyberbully?

This month, Twitter CEO Jack Dorsey has made blocking cyberbullying his top priority for the social media platform. It's an understandable stance for the platform to take, with trolling and hate speech acting as barriers to engagement between users and a deterrent for new users. To combat this, Twitter has plans to upgrade its 'Mute' …

Is Ghost Blogging Unethical?

Do you know who is writing this blog post? I bet you would like to think it's Lauren Old, PR student and practitioner. Well, it is. But who is to say that I haven't hired a ghost blogger for the week? How do you know for certain that the blog you want to read was …

Should Celebrities be Paid to Promote on Social Media?

Having spokespeople and reaching out to influencers to promote your product/services is an essential part of PR and Marketing.  If you can get just one influencer to say that they use your product on social media, you're tapping into their pool of followers (which are sometimes in the millions) to widen your own reach and generate …