Will a Twitter premium service work?

Recently Twitter announced that it is considering a paid for version of Tweetdeck for professional users to offer, "more powerful tools to help markets, journalists, professionals, and others in our community find out what is happening in the world quicker". The proposed changes resemble LinkedIn's premium tiered service and will offer more analytics for professionals aiming to … Continue reading Will a Twitter premium service work?

PR needs to give people their vegetables: social media insight by Katy Moody of Publicity Seekers

This week I've been lucky enough to get some insight from Katy Moody, Account Manager at Publicity Seekers, about her day to day role in the PR agency and the challenges facing businesses when it comes to social media. Katy offers some excellent advice for businesses looking to be heard in the crowded social media marketplace.   … Continue reading PR needs to give people their vegetables: social media insight by Katy Moody of Publicity Seekers

Dealing with Negativity on Social Media

One of the main barriers businesses face when interacting with their customers on social media is negativity. Whether this is in the form of negative comments, decreasing numbers of followers, unhappy customers or complaints, dealing with negative reactions on social media at some point is inevitable. The important thing to remember is that by having … Continue reading Dealing with Negativity on Social Media

The Filter Bubble: What it means for customers (part 3 of 3)

Most of the literature around the filter bubble is concerned with how to break it and the implications it has on the way users find and consume news.  What I fail to see is anything outlining what this actually means for the potential customers of your business, how they find you and what stories they see … Continue reading The Filter Bubble: What it means for customers (part 3 of 3)