Exploring the ethics of social media for commercial use
I truly believe there is no such thing as a social media expert and that's not what I'm claiming to be. It is impossible to know the ins and outs of every single network, along with issues and implications of its impact on society. What I do believe, is that as a PR student and … Continue reading The Bigger Issues
I'll be honest with you. When Mr PR (Rich Leigh) sent me an email asking me to review his book, Myths of PR I was skeptical. I attend classes, work part-time, read for my MA in the evening and try to stay on top of the latest social media developments. I didn't think I had … Continue reading Everyone needs to read Rich Leigh’s Myths of PR
Recently Twitter announced that it is considering a paid for version of Tweetdeck for professional users to offer, "more powerful tools to help markets, journalists, professionals, and others in our community find out what is happening in the world quicker". The proposed changes resemble LinkedIn's premium tiered service and will offer more analytics for professionals aiming to … Continue reading Will a Twitter premium service work?
This week I've been lucky enough to get some insight from Katy Moody, Account Manager at Publicity Seekers, about her day to day role in the PR agency and the challenges facing businesses when it comes to social media. Katy offers some excellent advice for businesses looking to be heard in the crowded social media marketplace. … Continue reading PR needs to give people their vegetables: social media insight by Katy Moody of Publicity Seekers
One of the main barriers businesses face when interacting with their customers on social media is negativity. Whether this is in the form of negative comments, decreasing numbers of followers, unhappy customers or complaints, dealing with negative reactions on social media at some point is inevitable. The important thing to remember is that by having … Continue reading Dealing with Negativity on Social Media
Navigating the minefield of social media can be difficult if you have no background in communication. Many SME's find themselves managing their own social media accounts for their business, and often interns are given a list of passwords and left to fend for themselves. Knowing how to handle social media effectively on behalf of your … Continue reading How to Manage Social Media Ethically
This week I thought I'd do something a bit different and reach out to existing PR practitioners to find out if they had experienced any ethical roadblocks when it comes to managing social media, how they overcame them and if they had any advice for businesses to remain ethical in a digital age. I had … Continue reading Ella Minty’s Thoughts on Ethical PR
If you Google 'Instagram' you're most likely to be met with a series of news stories around mental health and the negative effect the photo sharing platform has on young people's self esteem. I was going to post some links here, but there are far too many to choose from. Although Instagram is aware of … Continue reading BooHoo and Ditch the Label Combat Social Media Fakery
This week has seen the fall of YouTube hero PewDiePie, one of the platform's biggest earners with the user netting around £72 million in 2016 from his YouTube channel and sponsorships. His fall from grace involved a 'prank' in which he used the Fiverr service to pay two children to hold up a sign reading "Death … Continue reading What to do when your influencer offends
Most of the literature around the filter bubble is concerned with how to break it and the implications it has on the way users find and consume news. What I fail to see is anything outlining what this actually means for the potential customers of your business, how they find you and what stories they see … Continue reading The Filter Bubble: What it means for customers (part 3 of 3)
Anti-Social Media 