Exploring the ethics of social media for commercial use
While usually the term filter bubble applies to the news we see in our feeds on social media, this can also affect the content pushed out by businesses in both a positive and negative way. Overview If you don't know what the filter bubble is you can read about its history in last week's post. … Continue reading The Filter Bubble: What it means for business (part 2 of 3)
What happens to an organisation's reputation when they share fake news stories and how to prevent it.
One of the most common areas small businesses fall down on is the images they use on their social media. When you don't have the resources to hire a professional photographer for every photo it's easy to jump on Google and pick the first photo you find. But did you know that this is stealing? … Continue reading Do you steal your photos?
This week, I was trying to explain user generated content to one of my friends, when they asked me something that hadn't occurred to me before now, "Isn't that just getting people to do your job for free?" She wasn't entirely wrong. User Generated Content accounts for most of the content seen on social media, … Continue reading User Generated Content or Working for Free?
If you're looking to hire someone into your organisation you want to ensure that you're making the right decision, especially if you're going to spend time and money on training and development. So how do you know that you've chosen the right employee? Are you really hiring someone who can act as a brand ambassador … Continue reading Is it Right to Stalk Job Applicants’ Social Media?
Last Week Instagram launched a very important new feature. Working in partnership with the National Suicide Prevention Lifeline and the National Eating Disorder Association, they have released an update to reach out to people that might need help. Now, if you are worried about a fellow instagrammer's mental wellbeing you can flag up their posts … Continue reading A New Instagram Feature Looks Out For Your Mental Health
Do you know who is writing this blog post? I bet you would like to think it's Lauren Old, PR student and practitioner. Well, it is. But who is to say that I haven't hired a ghost blogger for the week? How do you know for certain that the blog you want to read was … Continue reading Is Ghost Blogging Unethical?
Having spokespeople and reaching out to influencers to promote your product/services is an essential part of PR and Marketing. If you can get just one influencer to say that they use your product on social media, you're tapping into their pool of followers (which are sometimes in the millions) to widen your own reach and generate … Continue reading Should Celebrities be Paid to Promote on Social Media?
Anti-Social Media 