Everyone needs to read Rich Leigh’s Myths of PR

I'll be honest with you. When Mr PR (Rich Leigh) sent me an email asking me to review his book, Myths of PR I was skeptical. I attend classes, work part-time, read for my MA in the evening and try to stay on top of the latest social media developments. I didn't think I had …

Dealing with Negativity on Social Media

One of the main barriers businesses face when interacting with their customers on social media is negativity. Whether this is in the form of negative comments, decreasing numbers of followers, unhappy customers or complaints, dealing with negative reactions on social media at some point is inevitable. The important thing to remember is that by having …

BooHoo and Ditch the Label Combat Social Media Fakery

If you Google 'Instagram' you're most likely to be met with a series of news stories around mental health and the negative effect the photo sharing platform has on young people's self esteem. I was going to post some links here, but there are far too many to choose from. Although Instagram is aware of …

What to do when your influencer offends

This week has seen the fall of YouTube hero PewDiePie, one of the platform's biggest earners with the user netting around £72 million in 2016 from his YouTube channel and sponsorships. His fall from grace involved a 'prank' in which he used the Fiverr service to pay two children to hold up a sign reading "Death …

The Filter Bubble: What it means for customers (part 3 of 3)

Most of the literature around the filter bubble is concerned with how to break it and the implications it has on the way users find and consume news.  What I fail to see is anything outlining what this actually means for the potential customers of your business, how they find you and what stories they see …

The Filter Bubble: What it means for business (part 2 of 3)

While usually the term filter bubble applies to the news we see in our feeds on social media, this can also affect the content pushed out by businesses in both a positive and negative way. Overview If you don't know what the filter bubble is you can read about its history in last week's post. …

The Filter Bubble: What is it? (Part 1 of 3)

When I started writing about the filter bubble I didn't realise how much I would have to say on the topic, so I decided to turn this into a series of posts. This week I'll be covering the basics of the filter bubble, next week I'll be looking at what this means for businesses, and …

The Fake News Crisis: What it means for business

What happens to an organisation's reputation when they share fake news stories and how to prevent it.